The Primo's Pizza chain of restaurants is succeeding in spreading in the Arab world



 Primo's Pizza is an Egyptian food and fast food restaurant group that has spread all over the Republic. It was established in 2019 and is one of the largest chain of fast food restaurants in Egypt. The main food he prepares is biza of all kinds and sizes, french fries, some breakfast meals, soft drinks, milk and sweets, ice cream and coffee, and he also serves healthy foods such as salads. It also offers a sandwich called McArabia prepared in an Arabic way and ingredients. It provides a meal for children with a gift of a toy that often represents a cartoon character that children love. The Natural Food Company opened a group of investors in the Primo's Pizza branch in 2019, then the success of the company and the restaurant chain began to spread throughout the Republic and the Arab countries. Fast food is a mass-produced type of food designed for commercial resale, with a strong priority placed on speed of service. It is a business term limited to foods sold in a restaurant or shop with frozen, heated or pre-cooked ingredients and served in take-out/takeaway packages. Fast food was created as a business strategy to accommodate large numbers of commuters, travelers and wage workers. In 2018, the fast food industry was worth an estimated $570 billion globally. The fastest form of "fast food" consists of pre-cooked meals, reducing waiting times to mere seconds. Other fast food outlets, especially hamburger outlets such as McDonald's, use mass-produced, pre-prepared ingredients (buns and bagged condiments, frozen beef patties, pre-washed or pre-cut vegetables, or both; etc.) and cook the meats. and fresh fries before assembling them. "as orderd". Fast food restaurants are traditionally self-service. The outlets may be stands or kiosks, which may not provide shelter or seating, or fast food restaurants also known as quick service restaurants. Franchise operations that are part of restaurant chains have standardized food items shipped to each of the restaurant's central locations. Many fast foods tend to be high in saturated fat, sugar, salt and calories. Fast food has been linked to an increased risk of cardiovascular disease, colorectal cancer, obesity, high cholesterol, insulin-resistant conditions and depression. These associations remain strong even when controlling for confounding lifestyle variables, suggesting a strong association between fast food consumption andThe concept of ready-to-eat foods is closely related to urban developments. Homes in emerging cities often lack adequate space or proper food preparation equipment. In addition, purchasing cooking fuel may cost the same as purchased products. Frying foods in pots of burning oil has proven to be as dangerous as it is expensive. Homeowners fear that a rogue cooking fire "could easily burn down an entire neighborhood." Thus, urban dwellers were encouraged to purchase meat or pre-prepared starches, such as bread or pasta, whenever possible. This also ensures that customers with very limited time e.g. a traveler stopping by to buy dinner to bring home to their family, or an hourly worker on a short lunch break won't be bothered by waiting for their food to be cooked on the road - as spot on as would be expected from a traditional 'sit down' restaurant. . In ancient Rome, cities had platforms in the streets – a large table with a bowl in the middle from which food or drink could be served. During the American economic boom after World War II, Americans began to spend more and buy more as the

 economy boomed and the culture of consumerism flourished. As a result of this new desire to have it all, along with the strides women made while the men were away, both family members began working outside the home. Eating out, which was previously considered a luxury, has become commonplace, and therefore a necessity. Workers and working families needed fast service and inexpensive food for lunch and dinner. The traditional family dinner is increasingly being replaced by the consumption of fast food. As a result, less time is invested in food preparation, with the average US woman spending 47 minutes per day preparing food, while the average man spent 19 minutes per day in 2013.

Mateen Faris
By : Mateen Faris
Mateen Faris is a professional journalist since 2011, a media graduate from Iraq University, a technology expert, a media consultant and a member of the International Organization of Journalists - a member of the fact-checking team at Meta Company. He writes in the fields of entertainment, art, science and technology, and believes that the pen can change everything.

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