The “Abu Kabir Media” platform achieves the success of our media outlets in the Egyptian street

 “Abu Kabir Media” is the first platform in the Arab Republic of Egypt for creating and creating video content and live broadcasting. It is managed by a number of students and young university graduates.

The Abu Kabir Media platform has succeeded in attracting attention throughout the Republic because of the diverse videos it offers that suit all ages of viewers.

It has succeeded in creating many opportunities to be present and cover major current events in Egypt and the Arab world, becoming the first leading platform in content creation in the Arab world without a supporter and relying only on the youth cadres that it manages.

The Abu Kabir Media platform is currently generating and developing two other platforms, one of which targets children with a group of motion graphic videos, and the other is a platform for women about to get married and newly born.

These two platforms are scientific platforms. The second platform relies on consultants and specialists in obstetrics and gynecology, and psychiatrists are also used to provide psychological support. Sheikhs from Al-Azhar and priests from churches are also used to provide religious support as well.

Egyptian Media Until the revolution of July 1952, Egypt did not know much about the media and means of communication. As for what we currently call mass means of communication, there was only radio, which had limited spread and influence. With the outbreak of the July Revolution, I realized the importance of providing international public opinion and cultural and political circles with the issuance of data, statistics, numbers, pictures, and drawings about the facts of matters in Egypt.

For the first time in the history of Egypt, in November 1952, a special ministry for information and communication affairs was established. It was called the Ministry of National Guidance, then its name was changed to the Ministry of Culture and National Guidance, and then it returned again to the Ministry of National Guidance. This situation continued until 1970.

With the many changes that prevailed in the following period, the media and culture sectors were joined again until Republican Decree No. 43 of 1982 was issued, making the media an independent ministry under the name of the Ministry of State for Information. In 1986, the Ministry of Information became a full ministry, and thus the situation of the Ministry of Information was stabilized in all administrative, legal and legislative aspects. Republican Decree No. 310 of 1986 was issued defining the powers of the Ministry of Information, a decision that is still in effect until now.

Egypt is the first Arab country to own its own satellite, which it called Nilesat 101. Satellite television broadcasting changed the face of Egyptian media.

The television and film industry in Egypt also supplies most of the Arab market with artistic works produced in the Media Production City in Cairo.

After the inauguration of the Media Free Zone in 2000, Egypt is now seeking to attract companies working in the media by giving them the opportunity to use its media facilities and providing government support.

There are two channels Telovesunitan Ordatan six local stations. The majority of terrestrial and satellite television stations are under the control of the government's Radio and Television Union.

The first Egyptian satellite channel began broadcasting in 1990, and the satellite sector now includes Al Masria 1 and the Nile International Channel, which broadcasts its programs in English, French, and Hebrew.

Experimental broadcasting of the specialized Nile channels began on May 31, 1998, and actual broadcasting began in October of the same year.

It broadcasts on the Nilesat, Intelsat, AsiaSat, and PanamaSat satellites, and there are 12 channels, including: Nile Channel, Misr News Channel, and channels for drama, sports, culture, variety, education, and scientific research.

In November 2001, the first private satellite television network began broadcasting in Egypt, Dream, which broadcasts on two channels. Currently, private channels in Egypt include: Al-Mehwar, Tamima, Al-Nas, Misr Tourist Channel, Melody channels, and Mazzika channels.

Egyptian television channels attract large numbers of viewers abroad.

Media and its importance

Following the daily news, watching some entertainment programs, competitions, in addition to advertisements, and other things are considered media content broadcast to the community. With the aim of entertaining, educating, informing, and educating, as we watch it daily when it is presented using various media.

The media industry requires adopting a number of diverse contents and messages, and moving forward in producing, promoting, and modeling these contents within specific templates, so that they include segments of society with all their interests. As some content requires that it be in the form of a television program, and others be in the form of a promotional campaign in magazines and newspapers, and here comes the role of the media, which is represented by the nature of each medium, its requirements, what is appropriate for it, and the intended audience category, which is concerned with watching this media content. It is worth noting that the success of a media message is measured by the extent to which the audience is influenced by it, intellectually and practically. Because media messages carry within them multiple contents that are constructed in an elaborate manner. To deliver that message, and pass its content indirectly in most cases. The effective and important media means is the one that achieves the highest rates of spread and influence in society, and this requires in-depth study and understanding of society and the media at the same time. The media are not institutions isolated from their society, and no media outlet can succeed without working to weave content and messages in a convincing and exciting style of presentation for the audience group concerned with it. The multiplicity of media outlets and the diversity of their patterns of presenting content is considered evidence of the diversity of audiences. As each mass group in society has channels, newspapers, magazines, and radio stations that are compatible with it, the outcome of this communication process between the creators of the content and its recipients is the development of a feeling or a specific behavior towards the message presented, as the media promotes an idea, product, or A certain conviction, and the audience gradually begins to adopt this conviction

All media outlets seek to increase the number of their audiences and expand their reach. Therefore, it invests in technical progress; To meet the needs of the public, it uses various means; To display its media content in several diverse styles, as there are print, visual, and audio media, in addition to new media. The following is an explanation of the beginnings of these media and the nature of their spread.

The United Nations UNESCO has praised the role of free media that believes in a plurality of viewpoints and freedom of expression as one of the most important tools for enhancing transparency in society, and one of the pillars of political and cultural development. This undoubtedly doubles the importance of the role played by the media and raises its status on the political level. and society, knowing that it must be supported in achieving this by policies aimed at achieving freedom of expression for segments of society, and controlling the means of expressing opinion with laws that preserve the safety of society without prejudice to its freedoms guaranteed by the law. It is worth noting that this development process, in its various axes, contributes to raising awareness of Society, rejection of violence and extremism; As a conscious society has an inherent immunity against extremism, this heralds a better life for all segments of society, in addition to a stable political life. So that trust prevails and is mutual between the people and the government

Emad Salam Ali
By : Emad Salam Ali
Emad Salam Ali is a professional journalist since 2016, a media graduate from Iraq University, a technology expert, a media consultant and a member of the International Organization of Journalists - a member of the fact-checking team at Meta Company. He writes in the fields of entertainment, art, science and technology, and believes that the pen can change everything.

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